Navigating the ever-evolving landscape of the consumer-packaged goods (CPG) sector presents a unique set of challenges and opportunities, particularly for early-stage companies. In the wake of the COVID-19 pandemic, alongside the hurdles of inflation and supply chain disruptions, strategic planning is more crucial than ever.
We invite you to watch an insightful discussion between Bob Dekker and Steve Gaither, the Executive Vice President of 1o8 Agency. This conversation sheds light on the pivotal areas of focus for emerging growth CPG companies striving to thrive in today’s market. They delve into the efficacy of multichannel strategies and how they can be leveraged for success.
The video offers valuable perspectives for CPG executives on emerging growth, including:
- Essential CPG industry trends that emerging growth companies need to master for successful product placement.
- Key challenges confronting early-stage CPG companies in the post-COVID-19 landscape.
- The effect of supply chain disruptions on pricing tactics for CPG products.
- The overarching impact of inflation on the CPG industry.
- Effective multichannel strategies for emerging and middle-market CPG firms to boost product sales.
For a deeper dive into the current trends shaping the CPG industry, Bob Dekker is available for discussion at 312-872-4742.